Morrisons to cut cost of 500 everyday items with reductions averaging 15% on fresh, frozen and household goods
Morrisons is slashing the price of more than 500 products.
The supermarket chain said it is cutting the cost of hundreds of everyday items in ‘the coming weeks’ to save customers money.
The reductions will average 15 per cent on fresh produce, frozen food and household items.
Morrisons said it is cutting the cost of hundreds of everyday items in ‘the coming weeks’ to save customers money
Morrisons said customers will see cuts such as a 35 per cent drop in the price of 12 Auntie Bessie’s Yorkshire puddings to £1 and a 33 per cent fall in a kilo of British carrots to 50p.
The announcement comes days after rival Tesco pledged to cut prices on hundreds of products to bring it more in line with Aldi.
The UK’s four biggest supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – have sought to keep prices low amid pressure from its German discount rivals Aldi and Lidl, which continue to grow their UK market share.
Morrisons commercial director Andy Atkinson said: ‘We’re cutting the price and holding them low. These will help customers manage budgets.’
This week Morrisons also announced it is cutting petrol and diesel by 2p per litre.