Sports stars and social media: a financial goldmine or recipe for disaster? This is Moneyball speaks to Héctor Bellerín’s account manager
Social media use among sports stars has seen some of them become more than just a player – they are icons with a global following of millions who post their life off the pitch, as well as on it.
They can publish messages, photographs and videos with a few taps and a click which will be seen across the world.
Is Facebook, Instagram, Snapchat, Twitter and the like a good use of time for footballers and other sporting icons – or do they have the potential to damage the reputation of both player and club?
That’s what broadcaster Georgie Frost and assistant editor Lee Boyce discuss this week, alongside expert Ehsen Shah.
He is managing director of B-Engaged Ltd and runs the social media accounts of more than 20 footballers, including Arsenal star Héctor Bellerín – who has 3million Instagram followers and 1.7million Twitter followers.
He discusses what makes good social media use, developing four pillars needed to make a difference and why it isn’t about the money.
We also talk about the abuse players may receive, how much a post can be worth to a brand and the future of technology use with sportspeople.
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