Users of Shopmium receive cashback on a number of deals at different supermarkets
Could you save thousands of pounds on your annual supermarket shop with an app?
That’s what Shopmium claims, with customers receiving money back on their weekly food shop by offering exclusive supermarket offers.
This includes 50 per cent off popular items, the chance to win vouchers and trying new products that have come to the market for just £1.
The service, which launched in Britain four years ago, has teamed up with more than 1,500 well-known brands including Danone, Nestlé, SC Johnson, Heineken and McCain.
It was created in France by Philippe Cantent in 2011.
He has formerly worked as a general manager of Innocent Drinks and marketing director of Danone Waters.
It was taken over by Quotient Technology – a US based organisation that owns Coupons.com – in 2015.
He says that he identified a real challenge for supermarket brands to reach and engage with shoppers through their smartphones.
The brand now claims to have over two million subscribers in Britain, with customers able to get cashback on deals online as well as in store.
In fact, Shopmium claims to have the largest offering of exclusive supermarket product offers that can be claimed in-store and online, working with over 500 supermarket brands in the UK and thousands of online retailers.
Customers can also get certain products for over half the price, for example, a pizza that usually retails at £3 could be available to Shopmium customers for just £1 instead.
Deals: The app lets users browse through exclusive offers they might be interested in
A Shopmium spokesperson said: ‘On a weekly basis, users have the ability to save about £50 on supermarket shopping.
‘When it comes to online shopping the cashback amount available is infinite as the percentage users are paid correlates to their total transaction value with the online retailer.’
The company makes money through the partnerships with the brands and merchants it works with as supermarket brands pay to feature their products in Shopmium and online merchants pay for the firm to direct traffic to their sites.
The spokesperson added: ‘The supermarket brands get an opportunity to engage with a UK shopper who might be interested in their product, explain to them why they should consider buying their product, where they can buy it.
‘Shopmium provides the user with an exclusive offer to encourage them to go and find that product in-store.
‘The online merchants are able to use their offers to entice UK online shoppers to visit their online store and make a purchase.’
An example of some of the online cashback deals – outside of supermarkets – include 5.5 per cent on Groupon, up to £20 cashback on Carphone Warehouse and 10 per cent cashback on travel insurance.
Shopmium users need to make sure they keep receipts their safe or they can’t get money back
How does it work?
1. Browse the Shopmium app: When customers create their grocery list, they can check their Shopmium app to see all the ongoing exclusive deals.
Customers can add their favourite products to their selection to avoid forgetting them while you shop.
Users will have to click in to each offer to see exactly what it is, which can be time consuming, but will most likely be worth it if it means saving money.
They will have to beware, however, that most of the offers will be only available in one of the main supermarkets, not all of them at the same time and therefore, they will need to check if the offer they want is available in the shop they are visiting.
2. Customers buy products from participating shops: The geolocation tool within the app helps users find out if their local shops are participating and can see which offers are available where.
Consumers can also scan the barcodes of the products they see to check if they are part of a deal.
Users have to make sure they keep hold of the receipt, however, as they will not be able to claim cashback without it.
3. Take a picture of your receipt: To claim cashback, customers click on the piggy bank at the bottom of their app screen and select ‘request my cashback’.
After you have paid for your items, shoppers should take a photo of their receipt and scan the barcodes of the products they have bought.
4. Get money back: Within 48 hours of doing so, customers will receive the cashback in their bank or Paypal account.
Fortunately there is no minimum withdrawal so customers don’t have to build up, to say, £10 worth of points before they can claim their money.
The app also operates a refer a friend scheme which allows both users to claim a bonus.
This includes a £3 bonus for the person referring a friend, after their chosen friend has claimed their first offer.
The person who is being referred will get a tub of Ben and Jerry’s as a treat for signing up.
Deal: Shopmium customers who are referred by a friend will get a free tub of Ben & Jerrys
How does it compare to other money saving services?
TopCashback: TopCashback is probably one of the best known cashback sites. Users who sign up can get cashback on a range of goods in store and online.
It claims to have the best rates available and offers, with up to 50 per cent back in some cases.
You can take your earnings as cash, but it is also possible to get a payout bonus of 25 per cent by exchanging your cashback for gift cards from Amazon, Gap and M&S, amongst others.
Quidco: Quidco is another of the most popular sites, offering high cashback rates on a number of in store and online items.
It offers a highest cashback guarantee where the site will double the difference if you find a higher rate on a UK competitor cashback site.
Airtime Rewards: Airtime Rewards, which has gained more than half a million members, lets users get up to 10 per cent back on purchases at certain retailers with the savings then used to reduce their mobile bill.
It claims that most users save on average £10 a month through the free app and its retailer rewards programme but others earn much more.
HyperJar: Although this isn’t a cashback scheme, Hyperjar allows users to put their money into separate jars on the free to use app for different spending and goals such as nights out, food shops and holidays.
One of the main pulls for the app is that it is also possible for customers to make individual jars for money that can be spent only at a variety of retailers from Lidl to Dyson.
Customers commit to spending with them and add money into their jars which will then get 4.8 per cent Annual Growth Rate for 12 months on the balance they’ve paid in.
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